The first step in tracking conversions is choosing what you want to track. Find the type of conversion you want to track on the left, then follow the link to the instructions on the right:. Do you want to track multiple kinds of conversions from the list above? Just set up a different conversion action for each type of conversion you want to track.
For example, you can set up one conversion action to track purchases on your website, and another to track calls from your ads. You can also set up multiple conversion actions for each conversion source.
For example, say you want to track two different actions on your website: purchases and newsletter sign-ups. Learn more. Google Help.
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Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts. Connect your goals to data Find and run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues.
Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges. About parallel tracking Parallel tracking is mandatory for Search, Shopping, and Display campaigns. For Video campaigns, parallel tracking is optional, but will become mandatory starting June 15, Check with your click measurement provider to make sure their system is compatible with parallel tracking.